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Apple to Launch iTunes on the Web

  • Dec. 10th, 2009 at 9:50 AM
Apple Mac
Following Apple’s acquisition of Web-based music service Lala, it didn’t take much to connect the dots: Apple wants to take iTunes to the Web.

Today the WSJ confirms as much, citing “people familiar with the matter.” The Journal adds that the Web-based service would negate the need to download the iTunes software.

You wouldn’t need to download your music either; it could live on the cloud, accessible anywhere with a Web connection. Lala users current pay 10 cents to stream a track forever, significantly undercutting iTunes’ model – Apple might choose to keep that model intact.

It’s interesting, too, to consider the integration with Apple’s devices: 10 cents per song for music streamed to your iPhone, iPod touch or Apple tablet sounds like a compelling proposition, does it not?

via Mashable

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You can't "app" a vacation.

  • Dec. 7th, 2009 at 12:36 PM
Zarni
There's no app that's equivalent to a vacation in the Florida Keys. And that's a good thing. The www.monroecounty-fl.gov/Pages/MonroeCoFL_TDC/indexlaunched a 30-second spot that resembles an iPhone, "There's an app for that," spot. This time around, however, as pictures of pristine water, canoeing, scuba diving, sunsets and fresh seafood dinner are flipped through with an index finger, a voiceover says, "There's no app for this. Real experiences are always worth more. So unplug and reconnect in the Florida Keys & Key West." Take that, Apple! Monroe County Tourist Development Council Watch the ad here, created by Tinsley Advertising.

My favorite part of this ad is Neil Patrick Harris yelling, "Out of my way, freak," to a green dinosaur. Motorola launched "Valley," an ad promoting its Cliq phone that's equipped with Motoblur. Multiple email accounts, Facebook updates and Twitter feeds merge together in one place, allowing the user to select what's important in a herd of information. The character in the spot sorts through a slew of incoming information and chooses the girl as his main priority. See the ad here, created by Ogilvy New York and edited by Tim Hardy of Cut + Run/NY.

There's nothing easy about getting toned, so I'm already skeptical about Reebok's EasyTone sneakers, the walking shoes that supposedly tone your calves, thighs and buns. Then I watched the TV ads. There's talking breasts and a woman who sleeps in her sneakers, and not much else. Will this sell $110 walking shoes? Methinks not. "Black & White" features a woman tossing and turning in bed, showing off her toned butt, legs and calves. As the camera pans further down her body, her secret is revealed: it's her walking shoes, which she's still wearing. See it here. "Stupid butt gets all the attention now. She's so tight now, so pretty," says one boob to the other in "Dialogue." They are no longer the center of attention, yet prominently featured in the 15-second spot. Naturally, there's also a requisite shot of a woman bending over to highlight her assets. Watch the ad here. (Note: this last video may be NSFW as YouTube posted this message when I clicked on the link: This video or group may contain content that is inappropriate for some users, as flagged by YouTube's user community. DDB Chicago created the campaign.

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Play the Climate Challenge with Dr Who

  • Nov. 19th, 2009 at 10:01 AM
Zarni

Everybody's favorite TV geek crush, David Tennant of Dr Who fame, has joined up with Oxfam to offer an online climate challenge. You must guide David to answer questions about climate change, and pick the correct option out of three or four answers.
253 cc 2.jpg

Watch David Tennant screw his face up as he tries to figure out how many wind turbines China builds every day. You make the celeb answer by clicking one of the three or four answers, you get a mark for what time you chose it in, and then the celebrity says your answer. Other stars involved include: Ashley Jensen, Mackenzie Crook and Miranda Richardson.
Games include: Boiling Point; Trains, Planes and Bananas; and Pollution Solution.
There's a button to sign an Oxfam petition on climate change and an option to share the game on your Facebook account. Oxfam have also hooked the climate challenge up with Nokia phones, so it's available as an Ovi app.
It's an addictive but also enjoyable way of getting people to swallow some hard facts on Climate Change.
http://www.theclimatechallenge.org/

Buy the Hadron Collider as a pop-out book

  • Nov. 11th, 2009 at 6:21 AM
Zarni

223 hadron coll.jpgThe Science experiment that people feared would end the world, is now available as a coffee-table book, and a damn fine one at that. The Large Hadron Collider at CERN is the world's largest and most complex scientific experiment but thanks to a British scientist working on the project and Anton Radevsky, a "paper engineer" you can get a glimpse into its workings though a pop-up book.

Surely this is the ultimate geek hardback this Christmas.

The Hadron Collider or LHC aims to recreate for a few millionths of a second some of the conditions that existed after the Big Bang, the event that started the universe. It raised fears of apocalypse back in April when some scientists predicted that that attempting to do so could cause the end of the world. Fortunately, it didn't.

We imagine some of the complexities of the 7000 tonne machine are left out of the paper pop-out version, though a lot of complex ideas and beautifully detailed paper constructions are included. A great way to understand the biggest science experiment of our time.

Watch a CERN physicist explaining it here:

The book is available for purchase from end November
See Atlas for more details and more pictures.

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Zarni

 

213 rubiks_cube_pac-man_by_john_quigley.jpgGot a lot of time, several hundred Rubik's cubes and a brain somewhere midway up the autistic spectrum?

Make pixel art with them girls, what are you waiting for? If you're short on inspiration check out these phenomenal masterpieces by Irish artist John Quigley.

Pixel art - laying out designs pixel by pixel to create a retro digital mosaic look - is an established art form. Rubik cube pixel art is the hard core intellectual end.

The brain power needed to get one Rubik cube to the correct formation is pretty intense, that required to get 2,622 Rubik's cubes to the correct formation so that you can combine them together to form a portrait of Barack Obama is mind-boggling to even think about.

I leave you with this image:

213 rubiks_cube_obama_by_john_quigley.jpg

Apple: Switcher cams

  • Nov. 6th, 2009 at 8:31 AM
Apple Mac

Apple launched "Switcher Cams," an online ad running though Nov. 20 on CNN, New York Times, Slate, Wired, YouTube, The Onion, NFL, ZDNet and Ars Technica, among others. Mac and PC watch a row of hidden cameras follow former PC users walking into an Apple store. Rather than upgrade to Windows 7, PC users are buying Macs instead. PC has tolerated enough, so he leaves Mac for the trenches, where he prevents a PC user from entering the Mac store. "One down, Mac. Thousands and thousands to go," he proclaims. Watch the ad here, created by TBWA/Media Arts Lab.

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Cookie Monster Sings About Google

  • Nov. 4th, 2009 at 2:08 PM
Shiny
How did Jim Hanson and the creators of "Sesame Street" know about Google? A video created in 1982 shows the Cookie Monster using the word "google" in a song (rhyming it with bugle) 16 years before the company even existed. Celebrating "Sesame Street's" 40th anniversary, Marissa Mayer shares this video.

During the next several days, the Google homepage will feature some of the show's favorite characters as the world counts down to the anniversary of "Sesame Street" on Nov. 10

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Apple gears up for Christmas

  • Oct. 23rd, 2009 at 7:55 AM
Apple Mac

166 macbook 2.jpgApple released a new raft of shiny new Macs yesterday. There are three products: a MacBook, a Mac Mini and an iMac range complete with a 27inch screen version and the visionary new Apple mouse. Basically all specs on all models have been ramped up. But a few changes stood out:

Macbook
The 13 inch Macbook - Apple's best selling computer - has now got a lot of features previously only on the Macbook Pro, putting them in the average consumer's price range.

1. New Macbook is now "unibody", with the case made of a single piece of plastic - making it more durable, and more smooth

2. It's LED-backlit, which is more energy efficient, removes the mercury and arsenic in normal computer screens. [OMG moment: there's mercury and arsenic in normal computers. Don't eat them.] Giving it instant full-on brightness.

3. The touchpad is better with an improved "glass multi-touch" technology previously only in the Pro.

4. The battery is bigger than the old model and so lasts for longer - up to seven hours we're told- with the downside being that it's not replaceable. "Instead of the space you need for replaceability, we put extra battery in."

Mac Mini
Have bumped up the specificiations, and - responding to people using the Mac Mini as a kind of server - have released a 1Terabyte version.

IMac
At 27" this is huge. Other improvements to the screen include better resolution, a pixel density of well beyond HD. Can be specced up and has space for SD cards. Comes with a Bluetooth keyboard and the new Apple mouse (of which more later).
Also energy efficient - to the extent where it powers down in between key-strokes.

Macbook - from $799
Mac Mini - from $599
iMac - from $1199

All from www.apple.com

Playing around with Apple's Magic Mouse

167 magic mouse.jpgLooks like a Neolithic spear head or a weirdly cut slice of bread - but it is Apple's new Magic Mouse. Where Apple's recent raft of new products are souped-up version of the old ones, this mouse is something new. The Bluetooth battery-powered mouse comes free along with a Bluetooth keyboard whenever you buy an IMac.

It has no buttons, the whole thing is a sleek curved shell with multi-touch sensitivity in classic Apple white. Flip it over and it's got a green winking Cyclops eye with two black runners. It has a chip inside that knows what your fingers are doing.

Since I haven't used a mouse for about a year, my standard touch-experience is my iPhone screen or my laptop's touch pad so trying it out, I was initially disappointed because I was expecting something as responsive as a touch pad. But after readjusting to the mouse idea, and jabbing ineffectually at it for a while, I got to like it.

Aside for the standard point and click, it reads four movements:
1. Right and left clicks
2. A two-finger side-to-side swipe - this can flick you through a gallery of pictures, or a web history, making it the equivalent of the back button
3. Scrolling - this shoots you down the page and you can stop it with a touch
4. Zoom - this is fun. Hold down the Ctrl key and scroll anywhere and the whole screen zooms in

The Magic Mouse runs on batteries - lasting about four months on normal ones, and can also take rechargable ones.

Free with an IMac or can be bought separately for $69.00
On Apple

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Gadget t-shirts for expectant moms

  • Oct. 23rd, 2009 at 7:54 AM
Shiny


bc2c_loading_maternity.jpg

These T-shirts from Think Geek are a perfect present for expectant gadget girls (like me!) and come in two different logos; "Geek Inside", which symbolises the Intel logo and sits just where the baby bump is, and "Loading, Please Wait" (My personal favorite.)

Both are made from a 100% cotton combed ringspun jersey, and cost $22. Perfect for mothers who are growing a geek baby.

geek_inside_maternity.jpg

I want a Powermat, stat.

  • Oct. 16th, 2009 at 8:53 AM
Shiny
I want a Powermat, stat. It's a flat pad that wirelessly charges cell phones, iPods and handheld games. All you need to do is plug in the Powermat and you're good to go. I'd probably have the same reaction as those featured in two TV spots introducing Powermat to the world. Two college students are so amazed by the Powermat that they swear uncontrollably and are bleeped out, for the sake of the children. They're also hopeful the device will help them land chicks. Good luck with that. Watch it here. The Powermat equally impresses a pair of co-workers, who are unable to suppress their potty mouths. Their boss joins the conversation then tells them to "get back to bleepin work." See the ad here.

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Will The Windows 7 Launch Help Apple?

  • Oct. 15th, 2009 at 3:34 PM
Apple Mac
In just 7 more days, Windows 7 will finally be a reality. Dozens of new netbooks, desktops and laptops will hit stores and customers across the world will buy new PCs. People (there were many) who retreated to XP in the face of Vista's terrible onslaught will finally get the chance to use a new OS. A casual glance around the tech blogs and news sites makes it pretty clear that the next few weeks belong to Microsoft. But that doesn't mean that Apple is going to let the Win 7 launch succeed without a fight.

Businessweek spoke to Phil Schiller, Apple's Senior VP of Marketing, and learned how Cupertino plans to handle the Win 7 launch. While most of the tech world is busy singing 7's praises, Schiller prefers to focus on the downside of the new roll-out. Upgrading from XP to Windows 7 won't be the simplest thing in the world for the barely computer-literate masses, and that's something Apple plans to take advantage of.
"Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" said Schiller.

Analysts have predicted that the launch of Windows 7 will not have a major impact on Mac sales. In fact, history would suggest that the debut of a new Microsoft operating system has a positive effect on Apple's computer sales. Over the last 10 years, Mac sales have spiked following the debut of Windows 98, Windows 2000, Windows XP and Windows Vista.

Windows 7 has earned rave reviews from some, including known Apple advocate Walt Mossberg of The Wall Street Journal. The technology columnist said that the latest operating system from Apple's rival to the north has narrowed the gap between Windows and Mac OS X.

But Apple also recently launched its own operating system upgrade in the form of Mac OS X 10.6. The $29 Snow Leopard debuted on Aug. 28 and got off to a swift sales start doubling that of its predecessor, Leopard, and performing four times better than Tiger. Apple's new operating system was also met positively by reviewers.

Schiller said the adoption of new versions of Mac OS X shows Apple's momentum in the PC market. Both Windows Vista and Leopard were released at the same time, and more than 70 percent of Mac users made the upgrade, while less than 20 percent of those on Windows made the jump to Vista.

"I expect Snow Leopard will have an amazing upgrade rate," he told BusinessWeek, "and Windows 7 won't."

It's clear that the road to Apple's success doesn't lie in beating PCs, it lies in selling Macs. PCs will always be cheaper, more modifiable, and have more products designed to work on them. Apple can't change that and they don't need to. People don't buy PCs instead of Macs, and they don't buy Macs instead of PCs. This may come as a shock to Justin Long and John Hodgman, but the "Mac VS. PC" debate is much more complicated than a 30 second TV commercial. This is good news people - Apple needs to be pushed.

Windows 7 will have little or no negative impact on Mac sales. People buy Macs because they want Macs. They want the Apple brand, not just some PC.
Beauty
Bring an open mind to this year's Vancouver International Film Festival, running through Oct. 16. The movie previews are rated "V" for Vancouver and forget parental discretion. An open mind is advised. A masked man holding a gun approaches a woman in a zebra mask. There's laughing, dancing and someone left injured in a deserted area. Disturbing - See it here. Another ad, Sexuality - seen here, begins with a couple getting frisky in the bedroom. "The following film may contain scenes of sexuality. Or scenes that make you question your own sexuality," says the voiceover. The couple is not alone, sharing the room with a second man, donkey and person dressed in a bear costume. Could it be David Letterman? The final ad mocks subtitles, and it's hilarious. The voiceover references subtitles that makes the viewer feel she's missing something, while a movie character spouts 10 seconds of dialogue -- only to have the translation be "maybe." Subtitles - Watch it here.

Will Ball-It revolutionize gaming?

  • Oct. 7th, 2009 at 11:12 AM
Zarni
Probably THE coolest development in video games EVER, Ball-It will revolutionize gaming. Based out of Finland, Ball-It requires no hand held controller. You don’t even need a specific gaming system. All you need is the fun, bouncy ball the size of a golf ball.

Using wireless sensor technology, the ball senses your movement and controls your avatar within the games. The ball syncs with your mobile phone or PC using Bluetooth so you can use it as a game controller, 3D model controller, pedometer & calorie counter, as well as a remote control for your PC. It is the first wireless platform that implements 6 degrees of freedom motion control. Depending on the game, that could mean throwing the ball, squeezing the ball, or moving the ball within the game. You buy the ball and 6 games from an Apps store for around $55 USD, the same price as any regular PC game, and you’re ready to play. The game lets you give your ball a personality with a custom avatar.

Even if you go to a friend’s house, the ball will remember your avatar and you can be yourself even while gaming at a friend’s house. Games range from karate chopping wood (hold the ball in your hand and hiya!), running (put the ball in your pocket and run as fast as you can), basketball (throw the ball up in the air), etc. Launching in the near future, the Ball-It is guaranteed fun and is predicted to give Nintendo Wii a run for its money. Apparently, it was a sight to see in person, so we will just have to wait and see when it makes it way here finally.




Check out the long jump game! With the ball in his pocket, Peter demonstrates how the sensor can sense his speed and the height of his jump to reflect on the long jump.

The Barcode celebrates its 57th anniversary

  • Oct. 7th, 2009 at 10:32 AM
job well done, spike

Google has changed its logo into a barcode to celebrate the 57th anniversary of the invention of the barcode.

The little icon, which appears on all sorts of food, fashion and magazine packaging was created by Norman Woodland, Bernard Silver and Jordin Johanson after a supermarket executive asked the dean of the Drexel Institute of Technology if it were possible to create a system that could automatically read information about products.

Using the principles of morse code, the system was tested on railroad cars, a toll bridge in New Jersey and the US Post Office with varying degrees of success.

It was first used in the retail industry by Whiskas, which used the first used the system for keeping track of its inventory and this led to interest from other manufacturers and retailers.

To mark the celebration I look at some weird and wonderful ways that the barcode has been used in the past few years.
 

Scott Blake, a website editor and T-shirt maker, has created more than 30 images from the bizarre material - even though it can take him up to six months to complete just one of the designs. I love this Elvis picture made entirely from barcodes.
Elvis barcode picture by Scott Blake


 

When Pink had a barcode tattooed on the back of her neck she stated it was the barcode from one of her records. I wonder if it scanned as a 99¢ bargain bin price.
Celebrity fashion

 

A Florida-based company has introduced a passive RFID barcode chip that is compatible with human tissue, and the developer is proposing the chip for use on implantable pacemakers, defibrillators and artificial joints. I'm not sure about you but I think this is getting slightly scary.
Barcodes for humans

 

Although this is still a technology in the making, scientists are planning on creating a contact lens made from a combination of little electronic circuiting and barcodes to improve sight.
Bionic Vision Contact lenses

 

This may be a little bit of an exaggerated way to show this idea, but I love it. Animals such as cows, sheep and horses are tagged with a barcode on their ears to ensure they don't get lost.
Animal tracking

 

Many T-shirts, hats and trousers have cropped up in the past few years bearing the barcode logo. This one from Ghast is just one. www.bewild.com
Fashion

 

 

 


 

Shiny
Comcast Corp. is one company where media-buying aggression always seemed to make sense: a slower-growing, traditional cable operator, hoping to find other businesses to fuel future growth.

A few years ago -- before the recession -- a deal to purchase NBC Universal would seem to have made sense, matching programming/content with Comcast's growing array of video distribution operations.

Not surprisingly, it was in 2004 that Comcast wanted to buy Walt Disney -- in a hostile move. But Disney had the upper hand, and Comcast receded.

The same key question remains as it did five years ago: What does Comcast know about creating video content? Considering its track record with some of its own modestly programmed cable networks, that would be very little.

Can you picture Comcast in the expensive and usually risky movie business? How about in the network TV business -- where shows fail more than nine times out of 10?

This is not familiar territory for Comcast. In some ways, it would be better if Comcast were more of a hands-off investor/owner like General Electric.

It's true the new movie and TV businesses aren't working with the financial entertainment models of years ago. NBC Universal President and CEO Jeff Zucker has been one executive big on keeping development costs low, for example. Many General Electric investors would surely love to see NBC jettisoned -- long an odd business match among the company's decidedly lower-profile manufacturing, jet engine, credit, and appliance businesses.

Surely video distribution and video content creation make for a better match for Comcast. But many media analysts believe it's hard to make money this way. Look at Time Warner. It spun off its cable operations, opting to run content separately. That said, reports are that Comcast would spin off and merge its media assets in a separate company with that of NBC, co-owned with GE.

But that's not the only problem. GE has operated NBC at a relative arm's distance -- in part because it doesn't know the intricacies of the entertainment business, in part because NBC is still a small piece of the overall company.

That wouldn't be the case for Comcast. If Comcast does acquire NBC, or holds a majority stake in a joint venture with GE, it'll be hard-pressed to give NBC that much leeway.

Today's programing economics are far more byzantine than in days past - with DVD, YouTube, PVR and even social media, a program no longer needs to prove its worth solely in the overnights - it can recoup its value in through DVD sales.

Now we know that NBCU is a founding partner in Hulu.com. Some people have complained that Hulu isn't available outside of the U.S., and that it doesn't offer all of the shows they want. Those complaints are actually indicators of something far more valuable: that Hulu is not just another YouTube spinoff - of all of the video portals, it has architected itself to respect, and even enhance, the value of TV and movie distribution windows.

The potential value of Hulu is multiplied in light of a recent FCC ruling that allows Comcast to cache video content at its headends, not just at the PVR. This is something that Comcast has wanted even before TiVo and early pioneer Sonic Blue showed up on the scene. Comcast has *always* believed in the value of caching certain programming as close to the consumer as possible, enabling entirely new kinds of programing that is currently unavailable today: for example, the ability to make the entire first and second season of Mad Men available on demand in the week prior to the third season premiere. While to most people it seems like a no-brainer, in fact it is the juxtaposition of the technical (the newly-unfettered Comcast) and the legal (Hulu.com) that makes this no-brainer, in fact, possible.

 


 

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iPhone Recession Case

  • Sep. 18th, 2009 at 3:15 AM
Zarni
If you spent your entire discretionary income on a new iPhone 3GS, or any iPhone for that matter, and don’t have enough funds left over for a spiffy protective case, then Case-Mate has the perfect solution — the iPhone recession case.

The cardboard case is totally legit, getting rave reviews (okay there’re only 3), and will only set you back 99 cents. You can even buy the “BAILOUT BUNDLE,” which comes with 10 cases for just under 8 bucks.

The recession case essentially puts your iPhone in a protective cardboard box that you assemble using the locking tabs and an adhesive strip. “Sharpie Script” customization is a free additive, so you can have the case makers personalize your purchase with the hand-written text of your choosing.


iphone recession casesharpie script

Of course, the case makers did have to skimp on a few features in order to meet their price point, so watch out for water, flames, and paper cuts. If you don’t believe us, just read a few of the product Q&A’s. Funny thing is, I still kind of want one. Don’t you?

Q) Is it waterproof?
A) No, so dont put it in the dishwasher

Q) Is this case flammable?
A) If you light it on fire it is

Q) How does this case stay together?
A) It has locking tabs at the bottom and top of the case, as well as an adhesive strip to keep the case held together

Q) Can I use this case to microwave my frozen pizzas?
A) I dont see why not, although we cant insure quality taste

Q) Will this case make me awesome?
A) I think that goes without saying

Q) Is there a warranty?
A) no, it is cardboard afterall

Q) Can I get a paper cut on my ear while using this case?
A) My first guess would be no, but anything is possible, we dont promote unsafe use of the recession case

Q) How long will the case be sold?
A) as long as it needs to be to get us out of this recession! or while supplies last

Q) Does it come with a screen protector?
A) no we are in a recession!

Q) How long will the product last?
A) forever as long as you don’t destroy it!

Q) Is this case made from recycled cardboard?
A) 100% of only the best for you!

Q) Will the product scratch my device?
A) no! its cardboard not brick!

[via Geekologie]

Are You Paying Attention?

  • Sep. 15th, 2009 at 3:22 PM
it's not that easy, zooey
Within moments of shouting "You lie" at President Barack Obama during his speech last week to a joint session of Congress regarding healthcare reform efforts, Rep. Joe Wilson, Republican of South Carolina, became the latest hot topic on the Internet.

Almost instantly, the relatively obscure Congressman became the top search on Google, Yahoo Search and Bing.  His name dominated tweets on Twitter and became a top topic of posts to news streams on Facebook.  The blogosphere erupted.

His even less-well-known political opponent, Democrat Rob Miller, an Iraq war veteran who is running for Wilson's seat in the 2010 election, got his own online impact: as of last Friday, he had received $750,000 in unsolicited Web-based campaign contributions, according to Politico.com.

After apologizing, Wilson appeared on the conservative talk show circuit on Thursday and began running PPC ads on Google. I did searches on "Joe Wilson" and "Rob Miller," and for both terms there were two PPC ads: one with the headline "Stand with Joe Wilson" and the URL JoeWilsonforCongress.com;  the other had the headline "Stop Obamacare" with the URL VoiceforFreedom.com.

As of Friday, Wilson had raised $200,000 since his outburst, according to Politico.  Though netting far fewer dollars than his opponent so far, Wilson had managed to add to his campaign coffers by acting quickly.  And VoiceforFreedom.com also got in on the action.

No matter how you may feel about the whole episode, this is of course, only the latest example of a totally unexpected meme rising on the Internet in the aftermath of an unexpected, unpredictable event.  But by being at the ready to exploit an opportunity in the event's aftermath, PPC managers can drive real value to their brands (or causes or candidates).

For instance, immediately following Michael Jackson's unexpected and untimely death, PPC results for a search on the singer mirrored what you might expect to see in a pre-MJ-has-died scenario: where to buy his music, associated videos and movies.  In the days that followed, however, advertisers included MTV, AARP, Biography and Bing, each capitalizing on his death for a number of perfectly legitimate reasons.

Over in California in the Bay Area, locals were mesmerized over the Labor Day weekend as a section the size of a football field on the eastern span of the San Francisco Bay Bridge was cut out and moved away on rails suspended above the Bay.  A new, temporary detour section was then slid into its place as part of a huge bridge replacement effort.  But that wasn't the surprising thing.

What was surprising was the role a lowly household product played in this Herculean engineering feat.  It turns out the rails, which were conveying tons and tons of heavy steel, were lubricated by Dove dishwashing liquid.  Dove!

Local bloggers and press loved this little unexpected detail.  A search for SF Bay Bridge during this time revealed a PPC ad by Dawn dishwashing liquid -- that's Dawn and not Dove.

I can only guess  why Dove was asleep at the switch while Dawn was Johnny-on-the-spot with ads. You see, Dawn has its own San Francisco Bay claim to fame.  Over the years there have been a number of catastrophic oil and fuel spills in the Bay's busy shipping lanes.  When this happens (the latest was just a few years ago), birds and other wildlife are almost immediately covered in the stuff, and rescue and clean-up efforts spring into action.  The way those birds, sea lions and other creatures are cleaned up? Dawn dishwashing liquid.

Turns out, against all odds, there are countless ways the San Francisco Bay puts the magic elixir called dishwashing liquid to good use.  And Dawn knew it.

Marketers of all stripes must keep tabs on their key competitors, of course, and understand the day-to-day changes of their particular markets.  But in this increasingly interconnected world, where anything and everything can and will happen -- where the most unexpected memes pop up with absolutely no warning -- it's so important to pay attention to even the most unlikely information.

And to be ready to spring into action at a moment's notice. After all, you never know when two words, spoken inappropriately in the heat of passion, will provide a potentially golden opportunity.  Are you paying attention?
Zarni

If you have the pleasure of being in possession of an iPhone (of any sort) or an iPod, you'll know that these slender pieces of hardware are expensive and that you really don't want to break them.

Sometimes those apple products are just too smooth and glossy for their own good. It's not that hard to imagine its glassy back sliding out of your palm and smashing *shudder* on the cruel ground or simply getting scratched up when you accidentally put it in the same pocket as your keys.

To prevent such disaster scenarios I've compiled a quick list of iPhone protectors. Cases come soft or hard, some cushion, some bounce, some simply stop it getting scratched and are really for flaunting your off-beat taste. It all depends on how much bulge room your pocket has, how much wear and tear you think your phone will get, and how much you're willing to spend.

 

1 of 10

The Kickback iPhone case comes in all black or black and white polycarbonate case and comes with a protective screen film to protect from scratches, fingerprints etc. It has little feet to allow it to stand up, and one of its optional back cases ‘kicks back’ allowing the iPhone to be set up as a mini-screen.


 

2 of 10

This is one of the funkier versions of the many soft silicon cases available for iPhone. The Stripe Skurvy case is grippy, with cut-outs for speaker and docking ports, it "hugs" your iPhone and provides some protection from bumps. The designer touch means it'll set you back $29.95. Pretty cool pirate theme though...

3 of 10

One of the Apple Store's classier offerings, this 'ultraslim pouch' probably comes across better IRL than in a picture. But it sounds like an upmarket classy choice for someone wanting to protect their phone from scratches but still be able to fit it in their pocket. It's made of "pebble soft thin leather" and has a velvet lining with openings for speakers.
the UltraSlim pouch from Sena

4 of 10

My personal favorite, the protective shell from this Eternity Collection is an Anodized plastic case with metallic finishing has a mirror finish, to reflect the beauty of the iPhone, as the manufacturers claim. You're more likely to see your own beauty if you're looking into it... not a bad deal at $29.90.
 


5 of 10
You could practically bounce your iPhone with this. The ToughSkin's texturised rubber is made to protect the iPhone on all its weak corners. Costing $34.95, it does look like a tractor wheel, but if that doesn't protect your iPhone, then nothing will.
the Speck ToughSkin Case for iPhone

6 of 10
Finally, a way to store your iPod / iPhone in your underwear. Thanks to Play for it's iBoxers, selling for $16.50, also available for women and men. Arguably more useful for iPods than phones. Apparently the girl-iBoxers are comfortable, size 10-12 and perfect for a hot summer's day when you want to wear as little as possible but listen to music at the same time. Err, sure.
iBoxers


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If you like jogging or other such forms of vigorous exercise, but don't like being off your phone for long, you may appreciate this iPhone Sports armband from the Bones Collection. Apparently comfortable to wear, it means you never have to leave your iPhone loose in a pocket. Costs $29.95 on X-tremegeek.
Bone Collection iPhone Sports Armband

 
8 of 10

Add a little old-world charm to your iPhone by encasing it in walnut wood. These wooden cases from Miniot sell at $124 a go, putting them at the more expensive end of the case spectrum. You can also get the case in cherry, mahognay, oak and padouk wood.
the walnut wood case


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Put a fake iPhone made of handsewn felt over your real iPhone. A genius idea, from Etsy seller latelierdeluluu, this is selling for $39.50 USD.
Handmade Felt iPhone case
10 of 10

Achingly cool, like so much else from Japan, this was spotted on this blog and is sold in Tokyo, but - sorry - no one seems to know where. It seems to have accrued a mythical status on the net thanks to a number of hilarious hoaxes surrounding it. I had to include it because it was so cool. I did find a case that will let your iPhone look like a GameBoy for under ten bucks at $9.95, what a great way to bring your nostalgia up to datel.
The Mythical Japanese Gameboy iPhone case

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Fox TV Invents The 'Tweet-Peat'

  • Sep. 1st, 2009 at 9:12 AM
Shiny

Select cast members and producers of "Glee" and "Fringe" will tweet this week during the reruns, or "Tweet-Peats" of episodes. The 140-character-or-less messages will scroll across the TV screen. But Fox's push to bring Twitter to prime-time television this week could hit a snag.

Cast and crew will answer fan questions, discuss behind-the-scenes information and tweet about the upcoming season. "Fringe" will air at 9 p.m. Thursday, and "Glee" at 9 p.m. Friday.

Participants include "Fringe" exec producers Jeff Pinkner (@JPFringe) and J.H. Wyman (@JWFringe), as well as stars Joshua Jackson and John Noble. "Glee" cast members Lea Michele, Kevin McHale, Mark Salling, Cory Monteith, Amber Riley and Chris Colfer plan to tweet, according to Variety.

Multitasking in front of the TV has become a fact of life. Both eMarketer Analyst Paul Verna and Forrester Research Analyst Nate Elliott agree that people simultaneously watch television and go online.

Combining the two makes sense. Verna believes controlling the flow would provide a "calculated" method to monitor what gets on the tube. "I don't see a huge downside if they have a way to vet the question tweets before they air," he says.

Elliott believes the major challenge is finding a reason for people to care that Fox will run tweets during programming. "If they have the cast tweeting, then that's something fans might care about," he says. "Fox was smart in choosing 'Fringe,' which fits the twitter demographic well. It is the type of show that maps to the Twitter audience."

While the tendency to multitask could turn the strategy into a positive experience for viewers, Fox may have a few kinks to work out before really connecting TV with the online world. The biggest problem could become getting "Fringe" and "Glee" viewers who have only just heard about Twitter to use it.

A Forrester Research study of 4,766 people in the United States ages 18 to 88, conducted in May and released in July, suggests that three-quarters of U.S. online adults have heard of Twitter but never used it. Twitter users are more likely to tweet and follow others for personal purposes.

Forty-three percent of monthly Twitter users tweet at least weekly. Only 10% of U.S. online adults who were unfamiliar with Twitter before taking this survey expressed interest in using it in the future, according to Forrester.

Aside from the tweets during the repeats, Fox also is running a Complete the Pattern sweepstakes. One lucky person will win a trip to the set of "Fringe" in Vancouver, BC. The first-prize winner gets a high-definition home entertainment center. Five second-prize winners receive the first season, released on Blu-ray and DVD on Sept. 8.

job well done, spike
The Cash for Clunkers program resulted in a total of 690,114 new car sales, according to the vouchers dealers applied for by the Transportation Department's Tuesday deadline, Chris Woodyard reports. Taxpayers will shell out nearly $2.9 billion.

Toyota had the largest share (19.4%), followed by General Motors (17.6%) and Ford (14.4%). Top five cars purchased were: Toyota Corolla, Honda Civic, Toyota Camry, Ford Focus    and Hyundai Elantra. The top five cars traded in were: Ford Explorer 4WD, Ford F-150 pickup, Jeep Grand Cherokee, Ford Explorer 2WD and Dodge Caravan/Grand Caravan2.

A CNW Marketing Research survey of about 1,000 auto Cash-for-Clunkers traders finds that 17% regret the decision now that they are facing monthly car payments. In normal times, remorse hits 6% to 8% of new vehicle buyers within a month. Texas home builder John Kounalis misses being able to throw junk into the bed of his old Dodge pickup, but he allows for the advantages of a working horn and wipers on his new Ford Escape SUV.

Marketing Daily's Karl Greenberg reports that Edmunds.com predicts a lull in auto sales in the forth quarter thanks to satiation combined with a double whammy of limited selection and higher prices.

"The sales surge depleted inventories and pushed up prices. In addition, with inventories at low levels, many manufacturers have little reason to be generous with incentives. Limited selection and higher prices will create further downward pressures on sales," said Edmunds.com Senior Analyst Jessica Caldwell in the release.



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